_(17).png?v=5)
Session 3 Your Revenue Is Lying to You: The Numbers Every Owner Actually Needs to Know
Location :
Other Events
15 September 2026 08:30 AM
15 September 2026 01:00 PM
16 September 2026 12:00 PM
16 September 2026 12:00 PM
16 September 2026 12:00 PM
16 September 2026 06:00 PM
16 September 2026 08:00 AM
16 September 2026 01:00 PM
16 September 2026 12:00 PM
16 September 2026 10:00 AM
17 September 2026 12:30 PM
17 September 2026 08:30 AM
17 September 2026 05:00 PM
17 September 2026 09:30 AM
17 September 2026 03:00 PM
21 September 2026 12:00 PM
23 September 2026 10:30 AM
24 September 2026 11:00 AM
02 November 2026 12:00 PM
09 November 2026 12:00 PM
16 November 2026 12:00 PM
17 November 2026 10:00 AM
01 February 2027 12:00 PM
08 February 2027 12:00 PM
About Event :
Revenue alone does not equal a healthy business.
In this session, Jonathan Cocklin will examine the financial numbers every owner should understand to accurately evaluate the health of their company.
You’ll explore gross margin, net margin, EBITDA, cash flow, profit, labour efficiency, and overhead recovery. Jonathan will also discuss how to price from the required margin instead of relying on instinct.
The session will examine revenue concentration, recurring revenue, and why some $5 million businesses are less healthy than some $2 million businesses.
You’ll leave with a clearer understanding of what makes a business profitable, valuable, and transferable, and the five financial numbers an owner should know every month.
What you’ll explore
- Why revenue doesn’t necessarily indicate a healthy business
- Gross margin versus net margin
- What EBITDA tells a business owner
- Cash flow versus profit
- Pricing based on required margin rather than instinct
- Labour efficiency and overhead recovery
- Revenue concentration and recurring revenue
- Why a larger business isn’t always a better business
- What makes a company more valuable and transferable
- Five financial numbers every owner should know monthly
ABOUT YOUR COACH
Jonathan Cocklin is a Business Growth Advisor and a veteran of sales, marketing, and business ownership who has built and transformed businesses from the ground up.
He runs his own company by empowering the people within it and brings that same approach to the leaders he coaches. Jonathan helps business owners turn day-to-day operators into people who take genuine ownership of their work.
He thrives on solving messy problems and identifying the most efficient path through them. Outside of work, Jonathan is a husband and father of three who is committed to the rounded, healthy life he encourages his clients to build.
Learn more at growthill.ca.
ABOUT THE COACH EFFECT ACCELERATOR™
20 Coaching Calls. 6 Coaches. One Powerful Opportunity to Grow.
The Coach Effect Accelerator™ gives entrepreneurs access to six coaches, each bringing their own expertise, perspectives, strategies, and real-world experience.
Throughout the series, participants will explore mindset, leadership, sales, strategy, growth, accountability, and the challenges that come with entrepreneurship.
20 Calls. 6 Coaches. One Community Growing Together.
Public Coaching Package: $497
The Coach Effect Accelerator™ is also included with LeadTribes membership.
Seats are limited.
13.png?v=1)
12.png?v=1)
